Adexen is looking for a Product Manager for an international pharmaceutical Group.
PRODUCT MANAGER
JOB DESCRIPTION
As Product Champion, the Product Manager demonstrates excellent knowledge and practice in sales & marketing, and he fully exploits the full market potential of Group products in all the different markets, namely African countries: Kenya, Uganda, Tanzania, Nigeria, Ghana, Ethiopia, Sierra Leone, and Liberia.
The position is based in Lagos.
RESPONSIBILITIES
· To effectively communicate product benefits to all the relevant customers: 1. the provider 2. the pay or 3. the pharmacist 4. the patient and 5. the sales force with the aim to achieve predetermined sales and profit margins
· To reinforce and grow customer loyalty to our products and ensure product launches
· To prepare and present marketing plan (strategy) per product on an annual basis
· To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
· To plan and calendarize actions by cycle and by target in collaboration with the Head of Operations and Country Managers
· To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
· Maintain key customer and opinion leader contact to maximize Group product performance in the respective therapeutic field
· To define the customer chain analysis and analyze relationships/links between them
· Comply with relevant legislation, ethical standards and company policies.
· Liaise with relevant staff in medical, regulatory affairs , sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
· To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
· To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors and therapeutic area through relevant tools (training)
· Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
· To set budgets for and control allocated promotional expenditure for the product(s)
· Participate in building the new product launch procedure
· Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.
QUALIFICATIONS AND EXPERIENCE
· BA/B.Sc Degree / HND with biology and mathematics
· 3 years product management or other pharmaceutical management experience or FMCG.
· FMCG training with at least 3yrs of Brand/Product Management experience from recognised International Company.
· Good experience with formal brand planning processes with P&L forecasting/ structures.Experience in West African countries would be an advantage
· Cost management, pricing strategy, research based methodologies for commercial application.Strong Consumer Health Care background an advantage
· New product development experience
· In-depth knowledge of the pharmaceutical industry and its distribution system
· Effective strategic planning abilities
· Ability to communicate commercial value of our products to target audience
· Willing and able to travel extensively
· Analytic& synthetic capacity
· Effective forecasting, budgeting skills
· Top negotiating skills
· Developing skills, training and enabling learning on the job
· Making decisions & driving necessary changes for performance
· Knowing how to deal with conflict
WHAT IS ON OFFER
Attractive package
Please send us your English resume in Word format at: ADEXEN-083628@talentprofiler.com
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